Hugo Boss: from student village to Bicester Village

(Disclaimer: it's taken me four months to write this.)

Reading's indoor shopping centre, one of the most successful and well advertised in the south of England recently opened it's doors to a new kind of client with the understated opening of the chic Hugo Boss.

A little out of your typical student budget, the store is set to open the way for many more higher priced retail outlets. Bumping the Oracle up from student village to Bicester Village.

It reminded me of New York's Fifth Avenue stores. Clean lines, empty store. Colour coordinated, little stock. Minimalistic and effective. You want to submurge yourself in glamour, throw your credit card at them and cry for the cheapest thing there as you're still a student with a card limited to 500GBP.

It currently only stocks menswear (talk about limiting your clientele) but I can't help but give the store an idealistic thumbs up. Alongside Pretty Green, The Oracle's menswear options are vastly expanding into higher budget and more middle-class customer based stores. I fully support this movement. It's time there was a wider range of options available for both men and women. Designer stores could very well be the cure to the "high street vs online" crisis. More options, less money.

Idealistic, aspirational and so, so tidy. Let's all cross our fingers and waste use our student loans to great effect and keep this bad boy with us.