After winning the Emerging Talent Award for Menswear at the 2012 British Fashion Awards, we were expecting big things from Jonathan Saunders. He did not let us down. A kaleidoscope of bright colours and a nod to 90s sportswear dominated his presentation.
Richard Nicoll is an award winning womenswear designer, but how did he fare during his first menswear collection? He must have done something right as his standout “safety orange” was later named the hue of A/W13.
Soft baby blues and pinks clashed with vibrant leopard print reds and mixed monochrome in the Sibling collection, the designers aiming to subvert convention through their flowery “please kill me” motif.
Androgynous knee-high boots, complete with ruffles, are the trademark piece of J.W. Anderson’s “Mathematics of Love” collection. Creating male curves using peplum coats, pleated shirts and fitted mini dresses the designer pushed gender, sex and fashion boundaries.
First published by bengtfashion.com: http://www.bengtfashion.com/blog/mens-london-collections/
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